Italian food is usually a more premium cuisine, Meaning premium prices. Why is its so expensive to buy Italian food in Singapore? Firstly, the cost of Italian ingredients, all imported stuff. Next, the full table and European service, manpower to do service. Lastly chefs high salary which result to restaurant has to do fine dining concept. PocoLoco is your first Italian restaurant that will be doing something otherwise, except for the high quality food. PocoLoco will be going into the heartlands of Singapore and of course selling at heartlands price.